Grand River Transit's 2011-2014 Business Plan was approved by Regional Council February 8, 2012. The business plan outlines transit service improvements that would achieve the ridership growth targets in the Moving Forward 2031 Regional Transportation Master Plan (RTMP). The plan includes:
Click the pdf link to view the full text of the report and a summary of the plan.
The GRT Business Plan outlines proposed transit service improvements that would achieve the ridership growth targets in the Moving Forward 2031 Regional Transportation Master Plan (RTMP).
The RTMP provides long-term guidance on transportation infrastructure and services for the community. Building a more effective transit network is key in accommodating future population and employment growth in Waterloo Region.
In order to accomplish the objectives of the RTMP, the GRT Business Plan proposes to:
An important goal of the RTMP is to provide better transportation choices by creating more opportunities to take transit, walk, and cycle.
The strategies included in the GRT Business Plan would increase the competitiveness of GRT's service and encourage greater transit use, supporting the Region's goal of being a thriving and sustainable community.
We can build a more sustainable transportation system that is focused around public transit, walking and cycling, while recognizing that travel by car will still be an essential part of getting around our community by:
The new transit service improvements proposed in the Business Plan would continue to build the Regional transit network (GRT) that was established in 2000. By the end of 2011, annual ridership is projected to increase to 19.5 million, a 106 per cent increase from 9.4 million annual rides at the end of 1999 when GRT was established, and an 8 per cent increase from 18 million in 2010. As illustrated below, the key to the success in ridership growth is continued service improvements.

With the introduction of Light Rail Transit and adapted Bus Rapid Transit service, GRT's network must be redesigned to provide seamless connections between bus and rail service and improve overall travel options for transit riders. A series of new iXpress routes will be introduced and local route improvements will be made in order to simplify the bus network, reduce travel times, improve access and convenience, and ensure transit services are integrated. Transit service improvements in 2011 represented the first step in the implementation of the Regional Transportation Master Plan (RTMP) and the redesign of GRT's network. These improvements included the new Route 201 iXpress as the first in a series of new iXpress routes. The remaining express routes would be introduced during the course of the Business Plan. Improvements to local routes in 2011 included frequency increases and expanded hours of operation.
The chart below illustrates these improvements.
Route # |
Service Improvements |
| Route 4 | Extended to the Boardwalk on Ira Needles Blvd. during evenings and Saturdays |
| Route 7 | Evening service increased and U Waterloo-bound 7E buses moved from Regina St. to King St. |
| Route 12 | Rerouted to Westmount Rd., summer frequency increased |
| Route 29 | Extended to the Boardwalk on Ira Needles Blvd. and to King and Unversity Ave. |
| Route 32 | Extended to end of Kumpf Dr. |
| Route 52 |
Additional service added to Fountain St. Frequency increased |
| Routes 65, 66 & 71 | Hespeler area routes changed to improve efficiency, expand service coverage, and reduce travel times |
| Routes 61 & 111 | Extended to Conestoga College South Campus |
| iXpress | Frequency and hours of operation increased |
| 201 iXpress | Introduction of service |
In addition to the 201 iXpress, seven other planned express routes have been evaluated based on the need to address existing system issues and pressures, connectivity to Rapid Transit, support for Regional land use planning objectives, potential for advancement towards RTMP mode share targets, financial impacts and revenue performance, and ease of implementation. Based on this evaluation it is recommended that the remaining express routes be implemented in the following order:
Recommended 2012-2014 improvements to local routes are illustrated below.
Year |
Routes |
Proposed Service Improvements |
2012 | Route 13 | Increase frequency on Saturdays to every 30 minutes |
| Route 55, 56, 59, 60, 65 & 71 | Extend Sunday morning and evening service; | |
| Route 67 | Restructure Northeast Galt and L.G. Lovell Industrial area routes | |
| iXpress | Increase Saturday evening and Sunday hours of operation | |
| Doon South BusPLUS | Introduction of Doon South BusPLUS connecting to Conestoga College | |
2013 | Route 5 | Replace Route 5 Erb West Loop with direct Erb St. service |
| Route 12 | Modify Route 12 in East Waterloo to connect to Uptown; removes duplication with new iXpress | |
| iXpress | Introduce new iXpress service via Erb St. W., University Ave. W. and Bridge St. N. | |
| 201 iXpress | 201 iXpress extended to RIM Campus in North Waterloo | |
| New Route via Thorndale Dr. | New route connecting The Boardwalk to UW via Westvale and Keats Way | |
2014 | Route 6 | Provide Sunday service |
| Route 23 | Extend weekday and evening service to Fairview Park Mall | |
| Route 31 | Extend weekday evening service | |
| Route 55, 56, 59, 60, 65 & 71 | Increase frequency of service on Sundays to every 30 minutes from the current 60 minutes, between 10:00 a.m. and 6:00 p.m. |
Proposed Service Improvements |
NEW Hours of Service |
NEW # of Buses Allocated |
2015 | ||
| Implement Highland-Victoria Express | 26,855 | 10 |
| Modify Route 24 Highland and Route 25 Queen South to improve service in Highland West area of Kitchener and connect to commercial destinations on Ira Needles Boulevard. | 5,422 | 2 |
2016 | ||
| Provide Saturday service on Route 31 Lexington | 1,248 | - |
| Provide Sunday service on Route 22 Laurentian West | 488 | - |
| Provide Sunday service on Route 35 Eastbridge | 1,364 | - |
| Provide service to east Kitchener industrial areas along Shirley Avenue | 1,008 | |
| Provide two-way service in L.G. Lovell Industrial Park, connecting to two Rapid Transit stations | 2,896 | 2 |
2017 | ||
| Implement Mid-Region express connecting Cambridge with Sportsworld via Maple Grove Road during weekday peak periods | 14,742 | 9 |
| Implement Ottawa Street Express with east Kitchener local service improvements | 40,312 | 14 |
| Extend Route 201 iXpress to Block Line Rapid Transit Station | 4,530 | 1 |
2018 | ||
| Local route restructuring in Central Transit Corridor | - | - |
NEW SERVICE |
98,865 |
38 |
Timing of projects may vary and is dependent on the implementation of Light Rail Transit projects.
Service improvements will be funded through a combination of municipal subsidy, farebox revenue and efficiency improvements. Subject to annual budget review, the approved RTMP funding envelope would allow 138,000 annual hours of service and 41 additional buses between 2011 and 2018. Service improvements proposed between 2011 and 2018 will require 242,500 annual hours of service and 73 buses. Approximately 40 per cent of this will be sourced from the reallocation of iXpress and Route 7 service when Rapid Transit is introduced. The remaining 60 per cent will be sourced from the approved funding plan.
Service Improvements |
Hours of Service |
# Of Buses Allocated |
2011-2018 | ||
| Reserve Funds | 138,000 | 41 |
2012-2018 | ||
| Efficiency Improvements | 19,000 | 6 |
2015/2017 | ||
| iXpress service reallocated | 71,732 | 17 |
2017 | ||
| Route 7D/E reallocated | 13,728 | 9 |
Total Service Plan | 242,460 | 73 |
Total Service Expansion (net of realloctaion of existing service) | 138,000 | 41 |
Percentage increase to GRT service, 2011-2018 | 25 per cent |

Three fare strategies are being considered. Each strategy has a
different effect on the amount of GRT service funded by transit riders
and municipal taxes. In each strategy, net operating costs are equally
funded between farebox revenues and property tax. Depending on which fare
strategy is selected a 50 per cent cost recovery is projected to be attained in 2017, 2018 or 2021.
The effects of these strategies are summarized below for comparison to:
2010 Ridership: 18.055 million
Net Cost of Service*: $38.23 million
Cost Recovery Ratio: 37.34 per cent
Option 1: increase fares annually by 5 per cent, to achieve 50 per cent Cost Recovery by 2021
Ridership Forecast: 23.54 million in 2014
Net Cost of Service*: $46.97 million in 2014
Cost Recovery Ratio: 40.37 per cent in 2014
Option 2: increase fares annually by 7 per cent, to achieve 50 per cent Cost Recovery by 2018
Ridership Forecast: 23.3 million in 2014
Net Cost of Service*: $45.4 million in 2014
Cost Recovery Ratio: 42.35 per cent in 2014
Option 3: increase fares annually by 9 per cent, to achieve 50 per cent Cost Recovery by 2017
Ridership Forecast: 23.1 million in 2014
Net Cost of Service*: $43.8 million in 2014
Cost Recovery Ratio: 44.38 per cent in 2014
*Net cost of service is comprised of municipal contribution towards operating costs and debt service, from property taxes, plus provincial contribution.
A variety of strategies to enhance the mobility of township residents are being considered. Expanding service to the townships will require the support of, and funding from township residents. A premium fare for township transit services will be considered due to the longer distance of travel involved. Strategies being considered include:
In 2011, a forecast 4.5 million customers will use the easyGO trip planning services. The continued implementation of advanced transit technology will make public transit more attractive to current and future riders. Accurate travel information in real-time, and more reliable and secure service will all contribute to greater use of GRT. Advanced technology strategies to be implemented during the course of the Business Plan include:
Further strategies, such as those described below, will be developed to enhance the mobility of Regional residents, continue ridership growth success, and enhance momentum towards the RTMP mode share
targets.
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